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NEWS RELEASE

IIISAMEX Appointment to Mexico
San Diego, CA, May 5, 2008 – Ectron proudly
announces the appointment of Ingenieria e Instrumentación Internacional,
S.A. de C.V. (IIISAMEX) as the company’s exclusive international sales representative
for Mexico. IIISAMEX was selected from a large group of highly esteemed
companies drawn from the large commercial centers of Mexico, such as
Guadalajara, Monterrey, and Mexico City. After several weeks of deliberation,
consultation and negotiation, IIISAMEX was selected by CEO Earl
Cunningham and his senior staff as the best “fit” with Ectron.
IIISAMEX best complements Ectron’s core competency and portfolio
of products that include precision instrumentation amplifiers and
thermocouple simulator-calibrators, including the newly introduced
Model 1140A.
About this choice, Ectron CEO Earl Cunningham noted that
“While there were many fine companies to choose from, we felt
that IIISAMEX had the best organization to help us expand into the
Mexican marketplace. They also have a long history of sensor sales
that make it a natural fit with our products. We are delighted to
have them aboard to launch our sales in Mexico.”
Ing. Miguel F. Esquivel Martin, Director of IIISAMEX, stated that
“IIISAMEX has been representing both sensor and test instrumentation
lines such as Acromag, Ametek Power Instruments, Gulton Statham, Hoppecke,
Sensotec, and Shinkawa for a long time. The addition of Ectron’s
instrumentation amplifiers and thermocouple simulator-calibrators will
be a strong complement to the existing lines now represented by IIISAMEX.
We are looking forward to growing the market for Ecton’s products
in all of Mexico.”
Ectron’s strategy for developing the Mexican market was aided by
the efforts of the U.S. Commerce Department’s Commercial Services
branch. Using the Gold Key Service, Michael M. Fontes, Ectron’s Sales
and Marketing Manager was able to meet with and evaluate 20 companies in
Guadalajara, Monterrey, and Mexico City. Based on these collective interviews
and assessments, Mr. Fontes was able to get a comprehensive view of the
available potential partners for Ectron in Mexico.
Mr. Fontes noted that “I am especially indebted to Mr. Arturro
Dessommes, the Commercial Specialist in Mexico City for his tireless efforts,
and outstanding support with all the companies visited. He and his Trade Aide,
Beatriz Avila, provided us with the essential experience and keen assessments
of the competing companies for Ectron’s launch efforts. We could not
have done it without their vital assistance. I would recommend this Gold Key
Service to other U.S. based manufacturer’s looking to launch their sales
efforts in international markets.”
Ectron designs, manufactures, and services a full line of high-performance
test and measurement products including Instrumentation Amplifiers,
Overspeed Monitors, LVDT Signal Conditioners, and Thermocouple
Simulator-Calibrator products in Kearney Mesa, CA. The company was
founded 40 years ago, and is profitable and privately held.
Contact: Mr. Earl Cunningham, President
Email: Earlc@ectron.com Phone: (858) 278-0600
San Diego, CA May 5, 2008
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